Salesroom boosts sales engagement with AI and video meetings powered by Agora

Workforce / Sales Engagement

Problem

Need for reliable and scalable video and audio calling technology

Solution

Agora's Web SDK with high-quality calling and screen sharing

Results

18% increase in conversion rates from first to second meetings

84% of buyers report meeting or exceeding expectations, according to post-meeting surveys

Over $100 million in closed-won deals facilitated by Salesroom

About Salesroom

Revolutionizing sales engagement with real-time note-taking for optimized interactions

Salesroom is an AI-powered video conferencing platform that enhances sales meeting efficiency. Headquartered in Boston with offices in London, NYC, and Tel-Aviv, the Salesroom team leverages AI to transform the way sales teams interact, engage and reach prospects.

The platform provides real-time analysis of sales conversations, automated note-taking, CRM integration, and insights that help sales leaders fine-tune outreach and optimize interactions.

Smiling man holding a laptop with Salesroom AI interface elements and a 'High Performer' badge for Spring 2024 displayed in the background.

The Problem

Need for a more reliable video calling technology

Salesroom faced multiple challenges with a previous solution for real-time communication. Long connection times, freezes and dropped calls made it difficult for Salesroom users to have a positive virtual meeting experience.

Users from regions with less reliable network infrastructure faced consistent video and audio quality issues. As Salesroom’s user base expanded, the existing solution struggled to handle the increased demand, leading to constant performance bottlenecks.

Issues with previous RTC solution:

Network instability and scalability limitations

Longer call connection times

Performance issues owing to increased platform usage

The Solution

High-quality audio, a global network, and low-code customization

Drawn to the exceptional call quality, robust APIs, and reliable network, Salesroom made a strategic choice to replace their previous provider with Agora. After implementation, Agora significantly improved the Salesroom platform, enhancing its capabilities for video calls, audio calls, and screen sharing.

Agora’s global network presence ensured high-definition video and crystal-clear audio, regardless of geographical location. The seamless integration process of Agora’s Web SDK allowed Salesroom to swiftly adopt the technology, saving their team from the hassles of a complex integration process. Moreover, Agora’s scalable architecture provided the necessary foundation for Salesroom to accommodate its growing user base without compromising performance.

Agora Products

Video Calling Video Calling

Voice Calling Voice Calling

Why Salesroom chose Agora:

Superior video quality and reliability

Safe and secure RTC SDKs

Ease of integration and support

Collage showing video call participants alongside Salesroom app features like file sharing, action plans, and upcoming meeting details on an orange background.

We evaluated several providers based on call quality and reliability. Agora's superior technology and seamless integration with our AI insights sealed the deal for us.

Roy Solomon, Co-founder & CEO at Salesroom

Results and ROI

Smoother sales calls with better real-time tech

As a result of switching to Agora, Salesroom users had smoother and more effective sales engagements.The immediate improvements in platform stability and video conferencing quality were pivotal for building trust during sales interactions.

Since integrating Agora with its virtual sales AI features, Salesroom has facilitated over $100 million in closed-won deals. Notably, conversion rates from first to second meetings have surged by over 18%. User engagement metrics and post-meeting surveys reveal that an impressive 84% of Salesroom users claimed that the video conferencing quality either met their expectations or exceeded it.

Results after implementing Agora:

Facilitated over $100 million in closed-won deals

Increase in conversion rates from first to second meetings by over 18%

84% of buyers reported a meeting experience that met or exceeded their expectations

App Builder

Flexible Classroom