InstaAstro transforms astrology consultations with real-time engagement from Agora.

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Problem

Finding a scalable, reliable RTC platform for millions of global users.

Solution

Agora’s high-quality, seamless video and chat interactions.

Results

2x increase in astrologers’ client acquisition

3x rise in repeat user interactions

10x boost in live consultations

About InstaAstro

Empowering global astrology connections

InstaAstro is one of the most trusted online astrology platforms, serving over 5.5 million users across 27+ countries. Its platform connects users to 1,500+ expert astrologers, specializing in Vedic astrology, Tarot reading, Numerology, and more. InstaAstro offers an array of services, including live chat, video consultations, and personalized horoscopes, with complete privacy and 24/7 availability.

Ranked #24 in the Android Lifestyle category and #15 on iOS, InstaAstro is backed by renowned investors like Artha Ventures Fund and Blume Founders Fund. Its vision is to empower users with holistic guidance, offering seamless astrology consultations that foster trust and wellness. Through live sessions, InstaAstro allows users to get an idea of how different astrologers offer live predictions and could guide them personally.

The Problem

Navigating real-time engagement for a global audience

As InstaAstro rapidly expanded its global reach, it faced significant challenges in delivering a seamless real-time communication experience. Building a reliable and scalable real-time communication system for millions of users across 27+ countries was a daunting task. The platform needed a robust solution that could handle the growing demand for video consultations and live sessions while maintaining exceptional quality and minimal latency. Additionally, combining video and chat features into a single, unified platform posed technical and logistical hurdles that required advanced, dependable technology.

InstaAstro also recognized the importance of providing a consistent, immersive experience to foster trust and loyalty among its users. Without a reliable infrastructure, the platform risked losing user engagement and satisfaction, hindering its ability to grow and retain a global audience. These challenges underscored the need for a solution that could seamlessly integrate real-time video, chat, and interactive features into a scalable and dependable system.

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Challenges in RTC implementation:

Lack of scalability needs to support millions of users

Disjointed video and chat solutions

Unreliable global connectivity

The Solution

Enhanced experiences with Agora’s RTC platform

To address its challenges, InstaAstro turned to Agora for a scalable and feature-rich RTC solution. Agora’s infrastructure provided the reliability and flexibility needed to support millions of users across diverse geographies. By integrating Agora’s high-quality video and chat capabilities, InstaAstro created a seamless and immersive experience for its users, enabling real-time connections with astrologers that felt as personal as in-person consultations.

Agora’s low-latency technology ensured smooth video and audio interactions, regardless of network conditions or user location. Features like real-time polling, interactive Q&A, and visual engagement tools helped InstaAstro deliver a more dynamic and engaging experience, further strengthening user participation. The platform's ease of implementation and customizable features allowed InstaAstro to adapt the technology to its unique requirements quickly and efficiently.

Agora Products

Video Calling Video Calling

Voice Calling Voice Calling

Chat Chat

Why InstaAstro chose Agora:

Scalability for millions of global users

Feature-rich platform with video, chat, polling

Easy implementation with hassle-free setup

Results and ROI

Driving growth and revenue with reliable real-time interactions

The seamless integration of Agora’s video and chat capabilities significantly enhanced user interaction and satisfaction. By delivering high-quality video consultations and enabling one-on-one connections with astrologers, InstaAstro saw a substantial rise in astrologers’ client acquisition, repeat user engagements, and consultation volumes.

The platform not only deepened its connection with users but also drove impressive revenue growth and extended its astrologers' reach to a global audience. InstaAstro has tripled its user sessions, reaching more than 2,000+ concurrent users across numerous live sessions. With Agora, InstaAstro has a 99.99% call success across both native and web. These outcomes highlight how Agora has empowered InstaAstro to achieve its vision of providing personalized and holistic astrology guidance.

Results after implementing Agora:

2x increase in astrologers’ client acquisition

3x rise in repeat user interactions

10x boost in live consultations

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