Fanory uses AI and Agora to turbocharge user engagement

Agora’s Interactive Live Streaming, Video Calling, and Signaling services were the perfect choice based on Fanory’s needs, enabling reliable real-time interactions between creators and fans while supporting Fanory’s live commerce model. Agora’s Extensions Marketplace allowed Fanory to quickly and easily add high-quality Banuba face filters to the app. Fanory also relies on metrics from Agora to build its AI models for revenue predictions on live streams.

Comments and stream engagements can predict if users will stay with the creator livestream, ultimately leading to better conversion rates. This integration via Agora’s RESTful API allows Fanory’s AI model to provide creators with real-time recommendations on content and pricing to help them optimize revenue.  This data has allowed Fanory to implement creator KPIs like engagements, availability, and stickiness. These metrics help them identify which creators are working well and what sort of content strategy works best for fans.