everywhere.id became a top streaming platform in Indonesia with interactive live streaming powered by Agora

Social

Live Streaming

‍

Multiple screenshots of everywhere app on mobile devices

Problem

Finding a high-quality, scalable interactive live streaming solution

Solution

Agora’s Interactive Live Streaming with excellent support and extensions

Results

71% increase in usage

13 million minutes of interactions

Top-of-mind awareness for local live streaming

About everywhere.id

Supporting independent content creators in Indonesia

everywhere.id (formerly known as GoPlay) is an Indonesian video streaming service launched in 2019. Since its inception, everywhere.id has been gaining market share by appealing to the local Indonesia community and supporting independent video content producers.

In 2023, Play Everywhere was launched with the aim of bringing the excitement of live entertainment performances directly to various venues such as hotels, coffee shops, restaurants, and events. This innovative product aims to create a captivating ambiance and provide an immersive experience for customers. Play Everywhere overcomes physical limitations by offering a platform that connects venues and performers with virtual audiences in addition to in-person attendees.

Screenshots of big crowds on multiple tablets and phones

The Problem

Maintaining high quality with live streaming

When looking to add live streaming to the platform, it was imperative to the everywhere.id team that they set the standard in Indonesia with the highest-quality live experience. Common live streaming issues such as buffering, low video quality, and connection drops would result in a loss of usage, user retention, and overall confidence in the everywhere.id platform.

For everywhere.id, the live streaming also needed to have low enough latency to allow for audience interaction in the form of reactions, live chat, virtual gifts, and more. Another essential component was ensuring that the same high-quality experience would be available even in more remote locations with poor local network quality.

Challenges with interactive live streaming:

Need to maintain high quality standard

Coverage for areas with poor local network

Scalability for low-latency interactivity

The Solution

Interactive live streaming at scale

After evaluating many solutions to add live streaming technology to the platform, the everywhere.id team settled on Agora’s Interactive Live Streaming. Agora’s solution enables much lower latency than competing solutions, which allows for real-time audience engagement. With a sophisticated, global real-time network and AI-powered algorithms to minimize packet loss, Agora can deliver smooth, stutter-free, interactive live streaming without any interruptions.

Additionally, Agora offers a library of extensions such as AI Noise Suppression which can complement the live streaming experience by eliminating distracting background noise. Agora also offers an easy-to-implement face filter extension from FaceUnity that allows the filters to be used in live streams without any development work for everywhere.id. These features can be instantly integrated to increase user engagement and improve the overall experience.

Agora Products

Voice Calling Voice Calling

Video Calling Video Calling

Interactive Live Streaming Interactive Live Streaming

Why everywhere.id chose Agora:

Live interactivity at scale

Global network coverage for remote locations

Excellent support and add-ons

“The Agora team also offered unparalleled support with a fast turnaround. This helped us implement our interactive live streaming functionality quickly, with a much faster time to market.“

Rizki Suluh Adi, Chief Marketing Officer, everywhere.id

Results and ROI

Increasing usage by 71% and staying top-of-mind

Since the implementation of Agora’s interactive live-streaming solutions, an average increase of about 71% has been recorded. At its peak, 13 million minutes of interactions were recorded a month, testament to the quality streaming service and interactivity that everywhere.id provides to its users and content creators. By focusing on a high quality live streaming experience for both creators and fans, everywhere.id has also managed to stay top of mind as the go-to app for live streaming in Indonesia.

More than 25,000 content creators have used and benefited from everywhere.id’s live streaming platform from all over Indonesia. In 2022, everywhere.id held a talent search from Indonesia, Singapore, Malaysia and as far as the United States to form a girl band. Five finalists were then selected to form a group called WCBW Sun and in January 2023, they held their first ever fan meet at everywhere.id’s Creator’s Playdate.

Results after implementing Agora: