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In their search for a live streaming partner, Abby researched and weighed Agora against its competitors. Agora won on these fronts:
With live shopping, the limited-time nature of offers means that it’s essential for the live stream to be in sync with the audience, without any lag or technical issues. Any lag between audience and shoppers can slow down the pace of the show, making it less exciting and engaging. Abby tested their initial minimum viable product with Agora for two live streams and got a 100% approval rating.
After implementing Agora, Abby surveyed its users and found that over 62% of users listed two-way communication with shopping experts as the most appealing live shopping feature. Users were also impressed with the seamless live video streaming from Agora and over 80% users found Abby’s live stream to work even better than Instagram Live.
“A live shopping business like Abby relies heavily on the quality of the live video, audio and chat for shoppers. We found the perfect solution with Agora. The Agora team has been super supportive and helped us to enable a delightful real-time shopping experience for our customers.”
NIDHI SHARMA, FOUNDER, ABBY
